three years ago, Australia’s 5% trailed the U.S.’s 18% now it’s 26% to our 33%Īnd one particularly interesting one, especially if your line of work involves customer or listener engagement: Owning a voice assistant/smart speaker could mean either increased or decreased interaction with other technology. Australian ownership levels are “quickly” approaching those in the U.S.Of Australian smart-speaker owners, 88% use them weekly, 67% daily.So, if you want, you can play that same situation out in your head, but replace “Alexa” with “Google Home Mini.” Doesn’t quite sound as good, but it’d perhaps be a more accurate impersonation of the Aussie Elite. What’s interesting is that, actually, Amazon holds a pretty small share of the smart-speaker market in Australia (3%), at least compared to Google (24%). That sounds like a lot of “oops, my Living Room Alexa heard me when I was trying to talk to my Kitchen Alexa and now they’re both engaged and yelling at me just a hair out of sync and I feel like I’m in a horror movie.” I actually don’t know if that happens when you have multiple speakers I’m not the rich. Here’s another: A quarter of those people have at least three devices at home. Here’s one: that, in a relatively short amount of time, the overall number of smart speaker owners has increased from the original 17% of Australians ages 12 and up that was measured in 2020 - in about a year, it’s grown to about a quarter of that same population. That said, the findings that you’re probably most capable of hanging your hat on are the ones represented by shares of the Australian population. There are lots of ways to shuffle data, some of which make the numbers look really big (e.g., using tallies instead of percentages). Edison Research, in partnership with Commercial Radio Australia and TalkVia, released its Smart Audio Report Australia 2021, which was conducted from mid April to early May of this year. May the odds be ever in your favor.Įdison releases first study on smart speakers in Australia. In that way, it could perhaps be thought of as a combination of AIR’s New Voices scholarship and Transom’s Story Workshop(though that costs major dollars, rather than pays ‘em out), except, with Audio Lab, you could hypothetically walk away with your own syndicated show. For one, it’s reminiscent of the new Edit Mode incubator, even though that explicitly seeks to train editors, because both it and the BBC’s Audio Lab offer the opportunity to walk away with a tangible product, and both also require existing experience producing audio (in the case of Audio Lab, one year, though the terms stipulate that you also can’t have more than five). Though it’s the first such program from the BBC, it might feel familiar to some folks in how it mirrors some existing U.S.-based programs. Prepare to come with an idea for a show (the genre of which “can range from monologue or spoken word or a conversation between two or more people, to fact based or documentary style audio, soundscape, or a hybrid of styles”) that could hypothetically be produced within three to six months. Applicationsopened this past Wednesday and will close August 29. ![]() There’s a lot more to the program that I encourage folks to read up on, including a series of masterclasses that serve to offer guidance before people even apply terms of varying specificity (for royalties, IP, etc.) are also already in writing - highly recommend checking out the terms and conditions for all that. ![]() There’s a lengthy press release about the initiative, but the landing page sums up the mission by saying, “if you think podcasts don’t reflect your truth – this is your chance to change that.” Six applicants will be selected and contacted sometime around September, and each will be paired with a BBC producer to work on the project they pitched in their application. The BBC announced on Wednesday that it would be accepting applicants for a new program, called Audio Lab, in which nascent and underrepresented audio makers will have the opportunity to conceptualize and develop BBC-produced podcasts they’ll also be paid for the days spent on it. ![]() Okay, back to Aria.īBC debuts podcaster-training program. ![]() A pretty straight-forward situation, might expand for Tuesday. That consortium had reportedly put the app up sale back in January. Hey all, butting in for a hot second with something that was announced a few hours ago: Automattic, the parent company of WordPress, has acquired Pocket Casts, the third-party podcast app that was mostly operated by a consortium of public radio organizations.
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